BRAD BURGESS: Localization and Leadership in China
Localization and Leadership in China | Brad Burgess
"I think the question is whether or not you are willing to invest your energy and your time to be a little bit more long-term, because the Chinese people are long-term people. They are long-term thinkers, they are strategic people, and they are relational people. You need to put in the time, you need to build your friendships, and you need to demonstrate that you are someone they want to do business with. You need to be willing to put out without getting an instant return." - Brad Burgess
It is no small achievement to come to a foreign country, build your own business, and crown yourself CEO over a local team that you have hired and built yourself. However, it is quite another accomplishment to be hired as the CEO of a local company as the only foreigner, having worked your way up from the very bottom of your industry, but that is precisely what Brad Burgess has done - and more - over the course of his successful career working in marketing and public relations in China.
Brad has handled highly sensitive tasks ranging from promotion to crisis management for a confidential client list that includes celebrities, top business leaders, and others with delicate PR considerations. He has been able to do this in part because he has become truly localized, having set an intention from the very beginning to become a local guy as much as possible, studying the leadership styles and messaging of countless Chinese business and opinion leaders in the process.
We dig deep into Brad's strategic recommendations for success, both for foreigners working in China, as well as for Chinese who want to work with foreigners in overseas markets themselves. Along the way we unearth many tidbits of interesting information regarding Brad's journey. I think it's a really interesting interview, and I hope you enjoy it.
For more information or to contact Brad or the show, visit the links below. Also, please subscribe and tell a friend about the show if you haven't already. Cheers!
Brad Burgess on LinkedIn:
Brad Burgess on WeChat:
吴大哥 (Bradley Burgess)
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“BFMK” Facebook (just launched, more coming soon!):
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